Here’s a hard truth: If you’re not making $3 million+ in revenue, hiring an $80K social media manager is like buying a Ferrari to drive to the corner store. It’s excessive, unnecessary, and frankly, a waste of your hard-earned money.
“But don’t I need a social media expert to grow my business?”
Not exactly. And here’s why.
The Hidden Gold Mine in Your Business
Remember Sarah from accounting who’s always sharing hilarious TikToks in your lunch breaks? Or Mike from sales who seems to know every Instagram trend? These people already understand your business inside and out. With the right training, they could be your social media secret weapon.
Let’s break this down:
- Social Media Manager Salary: $80,000/year
- Training Your Existing Staff: One-time investment
- Time Investment Post-Training: 15 hours/week
- Potential Return: 30% of your business revenue through social media by 2025
The Real Social Media Sweet Spot: 15 Hours Per Week
Here’s something most “social media gurus” won’t tell you: You don’t need 40 hours a week to create impactful social content. We’ve proven it time and time again – 15 hours is the sweet spot. Here’s what those hours look like:
- Content Planning: 3 hours
- Creation and Editing: 6 hours
- Community Engagement: 3 hours
- Analytics and Strategy Adjustment: 3 hours
The Results Speak for Themselves
After just 12 weeks of proper training, businesses are seeing:
- Instagram & YouTube posts hitting 5000-10,000+ views consistently
- TikTok videos reaching 10,000+ views every post
- Genuine engagement from real potential customers
- Most importantly: Direct correlation to sales
The 12-Week Transformation
Week 1-4: Master the fundamentals of content creation, psychology, and editing.
Week 5-8: Learn audience targeting, find your hyperniche, and develop your acuity.
Week 9-12: Scale your content and build a loyal following (decide which team member/s has the highest ability to make an impact on social media)
Why Your Team is Better Than an Outside Hire
- They know your industry inside out
- They understand your company culture
- They’re already invested in your success
- They bring authentic perspectives
- They can create content on the fly because they live and breathe your business
The Real Cost of Waiting
Every day you’re not leveraging social media effectively, you’re leaving money on the table. By 2025, businesses should be generating at least 30% of their revenue through social media. That’s not a made-up statistic – it’s the new normal.
Stop throwing money at expensive hires and start investing in your existing team. In just 12 weeks, you can have a fully trained, highly capable social media team that knows your business better than any outside hire ever could.
Ready to transform your social media presence without breaking the bank? It’s time to unlock the potential that’s already sitting in your office.
P.S. Still not convinced? Book a call with us, and we’ll show you exactly how businesses just like yours are making this work – and saving a fortune in the process.